|553 Lincoln Ave
Winnetka, IL 60093
Our loose diamond list will be available soon.
We currently also have many consigned pieces for Sale ranging from
beautiful and unique brooches, bracelets and rings. Soon to be listed.
Carats. A larger diamond, indicated by carat size, is rarer and therefore
more valuable. Carat size is also the most viable of the 4Cs. You don’t need
any gemological education to see the difference between a one carat and .
50ct. As a result, carat size is also the measure that friends and future
mothers-in-law spot first. To be safe, it is always advisable to buy a
diamond at least as big as the average in the social circle of the women
wearing it. So compromising on size is sometimes impossible.
Color. The diamond’s color ranks second in easy visibility. The difference
between a colorless diamond and Cape are quite obvious especially when
put next to each other. Even the difference between a D and an H can be
observed when compared side by side. Another factor is how the lighting
affects the color. Some special bulbs used by unethical sellers make all
diamonds look "blue-white" Still, with a little guidance, color can be seen
with the naked eye — without a loupe or microscope. But close grades are
often confused, even to the point that a color "re-check" is commonly
performed by the Gemological Institute of America. In today’s market, most
American consumers insist on a color of "I" or better even if it means a
Clarity. A stone’s clarity affects the beauty of a diamond more than size
and color it also makes it rarer since only one in millions of diamonds has
little or no flaws or foreign materials. Still, most polished diamond are "eye-
clean." The fine points dividing VVS VS SI diamonds are only seen by the
customer once in his lifetime during the purchase when the honest sellers
points them out on a microscope or loupe. But the knowledge of "purity" of
a diamond is almost mystical. "I want her to know that she is almost perfect
and worth it," explained one romantic young man as selected a diamond for
Cut. Recently, there has been an increased emphasis on the significance
of a diamond’s cut. But while any experienced diamond dealer will
immediately spot a poorly made stone, the fact remains, that there is far
from universal agreement on the objective definition of a fine cut diamond.
Indeed, the vast majority of diamond dealers in the world have never taken
a GIA course and would find it hard to tell which diamond has a 57% table
and which a 60% table. Most would also find it insulting to define a diamond
by numbers much as a woman would not want to be defined by
measurements. So why has "cut" gained such prominence of late? For one
thing, simple, accessible technology now exists that can easily "map" a
diamond’s cut and provide fuller information to the consumer. Jewelers are
increasingly employing this technology to distinguish stones and justify
premium prices. Still, in our view, the 4Cs rank according to the ability of the
consumer to recognize a stone’s beauty or shortcomings. But as consumers
learn more about "cut," this criterion may move up in the ranks of its
importance to the consumer.
Saturday 10 to 3